THE CROWDFUND
A crowdfund pool has been created for the creative content, management and Community Marketing Fund(CMF), laid out by the avid community contributor @Rhubarbarian, according to this vote: https://discord.com/channels/599153230659846165/935851925608472617/1086739202907045908
Objective: Since this is an ongoing need and effort, there is no strict timeframe. However, we should collect enough to fund the first 3 months of work. This allows @Rhubarbarian and community members time to solidify the plans, strategize new platforms and programs, and build on the marketing foundation to reach more significant audiences with the good news of all things Kaspa.
Grant request: 750k $KAS initially, as per the proposal, and more with time.
Coins are collected to the following address: kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv
(https://explorer.kaspa.org/addresses/kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv?page=1or https://kas.fyi/address/kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv).
This address is managed by @Rhubarbarian. The coins will be used for marketing costs according to the schedule, goals, and plans described in the proposal, with monthly spending reports filled by @Rhubarbarian.
Collection time window: preferably 1 week, but since this should be ever ongoing process, there are no actual time constraints.
Tip: The sooner this pool is funded, the sooner we can start marketing. So let’s keep this momentum and accomplish the decentralization and adoption that Kaspa deserves.
FROM DISCORD – INTRO TO THE PROPOSAL
With great excitement, a comprehensive proposal and opportunity for marketing services have been presented to the Kaspa Community. Rhubarb Media (Rhubarbarian +) brings a deep understanding and vast experience in effectively marketing complex products and services. Rhubarb also has a proven track record in establishing and marketing successful crypto and blockchain projects since 2017. His work and dedication within this community are a clear testament to how he can help take Kaspa to the next level of adoption.
After branding Kaspa, creating kaspa.org and establishing social channels (Summer of 2022), he has been providing visual support for Kaspa in all its diversity as a volunteer. And in the short time, since he began working with Kaspa, Rhubarb has already established a substantial brand presence, exceptional social media growth, and Kaspa outreach/PR across an array of platforms through graphics, text, voice, and video. Kaspa’s story and brand have been creatively framed and visualized through news, socials, the web, and video, and influencers and media are starting to pick up the story. And now it’s time to be more organized, and take it a step up!
Rhubarbarian understands that successful marketing is not only about the work, but also about effective team building and strategic programming and PR management. Therefore, this proposal also focuses on collaborating and equipping existing and new marketing people and ramping up support for Merchants and Ambassadors, providing them with the resources they need to promote Kaspa effectively. This includes working closely with the Devs and other techs to disseminate the details around ongoing development and translate that to the market.
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The proposal also includes adding new platforms like a monthly video news series (Rock the Kaspa), KASPods, meetups, and discord scrums, allowing us to showcase Kaspa’s unique features and advantages to a broader audience and engage the Kaspa community with energy and with full transparency.
While Kaspa and the community have an ambitious vision for the future, Rhubarbarian’s proposal offers a comprehensive plan for expressing that vision creatively to the community, new investors, users, miners and media.